[Apparel] Billionaire Boys Club x Ice Cream – “Nothing” Boutiques (s/s 2010) : Wednesday 7th July 2010

Posted in Apparel, Footwear by slickerthantheaverage on July 7, 2010

Billionaire Boys Club x Ice Cream - "Nothing" Boutiques

I fell head over heels in love with the original Ice Cream sneakers that were launched with partners Reebok in 2004/5. Things went sour between the two and the project was at a halt. Several rumours have surfaced over the last past 5 years but nothing has materialized. We had all but given up hope of ever seeing the “Boutique” sneaker again, until now. As part of an impressive season 11 Billionaire Boys Club is finally releasing the Boutique classic. However minus the quirky art work we fell in love with 5 years ago. This time a very simple take on the classic shoe, thus explaining the “Nothing” name tag. Personally I like them, no I really do! But I cant help feel a little sad that they wont be releasing the editions that didn’t see the light of day e.g. the Boomboxes. But I do like these & will consider the cop if the price is right. Another step in the right direction for the brand. The Ice Cream sneaker i’m sure has a special place for all street heads.

More pics after the clicks

see you in the funny Pages” – ya boy Slick

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Root: HighSnobiety


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